The Chairman's welcome Message

Dear Participants,

The Faculty of Commerce, Cairo University, is witnessing an important headway in the education process and scientific research methods provided to stakeholders and dealers with our prestigious college, which was established in the year 1911 AD, in line with the philosophy of the new republic, whose rules were laid down by President Abdel Fattah El-Sisi. The idea of ​​the conference was to "rediscover the Egyptian identity" in a way that clearly expresses the nature of the stage the country is going through and highlights Egypt in its true face, based on science, facts and reflected in the language of numbers, what Egypt is achieving in all tracks economically, politically, environmentally, tourism, technically, educationally and even in the field of Human rights and the preservation of the dignity and happiness of the citizen and meet his aspirations. I invite you all to attend this conference, the first in its quality and objective at the level of the Middle East and Africa, whether by presenting a refereed scientific research or a working paper under development in one of the conference’s themes, or giving a speech or transferring expertise and practical experience that aims to improve and support the Egyptian identity or rationalize and direct current practices. There is no doubt that Egypt is developing in an unprecedented manner in all fields, including education and scientific research, and the Faculty of Commerce at the prestigious Cairo University, which is ranked among the best 226 business schools around the world in the QS scientific classification for the year 2022; seeks to play an important role at this stage with the scientific contribution based on science and knowledge in supporting Egypt identity in a way that is commensurate with what the Egyptian state is doing in this defining period in the modern history of Egypt and in a way that is commensurate with the ancient Egyptian history, which formed a special and distinctive nature of the Egyptian identity among the countries of the world. The conference is characterized by the diversity of its ideas and themes, the level of its participants, their honorable history, and the support dedicated to this unique experience, which we ask the Almighty to be a positive part in supporting the Egyptian identity amidst this huge number of global challenges.

Sincere thanks

Prof. Gamal Shehata

Dean of the Faculty of Commerce - Cairo University