Strategies for rebranding countries in general and Egypt in particular.

Case studies of best practices of countries succeeded in nation branding and building competitive identity.

Investigating previous studies and experiences that have been undertaken by various Egyptian authorities to build a positive image and brand for the country.

Dimensions of Egypt (economic dimensions, public policies, and government performance, education, innovation, and scientific research, tourism, arts, media and culture, environment, and sustainability).

Strategies of attracting foreign direct investment (FDI) to Egypt, and effectiveness of the government policies (tax, legal and economic incentives) in enhancing FDI.

Developing and supporting small and micro enterprises and incorporating them into the country's economic projects.

Method for enhancing the competitiveness of Egypt’s exports.

Factors affecting the preference and loyalty of Egyptian products and improving their perceived image locally and internationally.

Private sector’s role in supporting economic growth and rebranding Egypt.

Increasing financial inclusion rates.

Effectiveness of different economic reform programs and measuring their positive and negative impacts.

Transparency, governance, and combating administrative corruption.

Citizens' political engagement.

Building trust and a positive image for governmental organizations, as well as loyalty and citizenship behavior towards the country.

Digital transformation initiatives for all sectors of the country and the inevitable integration of government systems.

Government adoption of e-business models, FinTech, IoT, rife sharing, and e-commerce, technological and regulatory barriers to digital business models.

Developing the country's budget and government institutions to support the development of the country's economic and development activities.

Developing higher education in line with the changes in the business environment.

Developing scientific research and linking it to the social and developmental fields of the country in different domains.

Improving the quality of pre-university and higher education to enhance the capabilities of the graduates to fit the market needs.

Country image and its impact on attracting international students.

The impact of technological advancement and innovation rates on higher education and support for technical and vocational training.

How university students can acquire the skills of a digital entrepreneur.

The competitive identity of Egyptian cities and their ability to attract tourism considering the comparative advantages of each city.

Citizens’ attitudes and behaviors towards tourists.

Crime rates and their impact on tourism attraction rates.

The natural and non-natural factors of tourism attraction to the country.

The efficacy of tourism marketing strategies and the significance of their integration for various forms of tourism and Egyptian tourist destinations.

Egyptian values, customs, and cultural legacies and their role in shaping the competitive identity of the country.

Cultural history, Egyptian personality patterns, social values system, and their role in shaping the competitive identity of the country

The media system and the role of integrated communications in building the competitive identity of the country.

Response of the government and private sector to various environmental and climate changes (government and private sector efforts in facing various environmental and climate changes).

National mega projects in the field of renewable energy.

Improving sustainable development practices and raising awareness of them in the business community, as well as mechanisms for each city's optimal investment of natural and human resources.